Advertising refers to the practice of promoting a service or a product through a public communication medium.
| Characteristics | |
|---|---|
| Arguments in favor of | Arguments opposing |
| It is a practice of promoting a service or a product. | |
| Advertising helps businesses to make their products and services known to the public. | Businesses may use advertising to promote deficient products or unsatisfactory services. |
| It takes place through a public communication channel. | |
| Advertising can educate the public on the availability of potential choices for various products and services. | Advertising may influence the public behavior to acquire unneccessary products or services, potentially causing lost productivity. |
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