Fast Fashion refers to the increasingly rapid process of making new trends available to consumers.
| Characteristics | |
|---|---|
| Arguments in favor of | Arguments opposing |
| It increases the speed of availability of new trends. | |
| Fast fashion can help consumers to get access to new trends with lower cost and in shorter span of time. | Fast fashion may increase the total time and resources spent by consumers to keep up with the latest trends. |
| It shortens the fashion cycle. | |
| Fast fashion quickens the emergence of new designs and fashion by reducing the length of fashion cycle. | Fast fashion may increase the wastage of fashion goods mainly due to the shorter span of time that a trend may last. |