Mass Media refers to means of communication that reaches a large number of people.
| Characteristics | |
|---|---|
| Arguments in favor of | Arguments opposing |
| It is a means of communication to a large number of people. | |
| Mass media helps to distribute information to a large number of audience. | Mass media may lack local or specific focus. |
| Information is generally distributed on one to many basis. | |
| Mass media helps to create specialization in content distribution. | A large number of mass media audience may act as passive recepients. |
Competing Views...