Mass Media refers to means of communication that reaches a large number of people.
Characteristics | |
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Arguments in favor of | Arguments opposing |
It is a means of communication to a large number of people. | |
Mass media helps to distribute information to a large number of audience. | Mass media may lack local or specific focus. |
Information is generally distributed on one to many basis. | |
Mass media helps to create specialization in content distribution. | A large number of mass media audience may act as passive recepients. |
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